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Anti-Social Media?

Ten years ago social media was a panacea for small businesses. Any home crafter or independent baker could set up shop on Facebook or Twitter (or Instagram, once it was founded in 2010), accrue followers, engage them and convert them to paying customers. For free. All it took was a smart phone and a knack for writing in 140 characters or less.

Times have changed. Twitter is full of bots, Russians used Facebook to tip the election, and you can’t even post a link to your products on Instagram. Don’t get me wrong, these services are still great tools if you have a knack for them and find them fun. For the average small business owner, however, they can be a massive time suck and at the end of the day, they are better for branding and brand recognition than actual sales conversions. The market is just saturated.

That’s why we at B Targeted recommend a more personalized approach. Continue reading “Anti-Social Media?”