The sacred wall between non-profit entities, which exist to do good, and businesses, which exist to make money, continues to erode. Companies realize the bottom line business benefits of cause marketing, and non-profits realize the bottom line benefits of strategic sales and marketing to bolster their coffers.
So I found myself at The Cause Conference last week in San Diego, at a breakout session titled Eight Steps to Successful Cause Selling, hosted by Katie Adams Farrell, whose firm KAF Catalyst provides grant writing services and other financial support for not profits. Quite simply, she slayed. Her tips for non-profit fundraising are plenty useful for development professionals, but they are also perfectly transferrable to anyone who is looking to close deals — no matter the organizational structure. Here we go: Continue reading “Successful Cause Selling”