Yes, any customer is a good customer. But some will spend more, buy more profitable products, be less of a hassle. If all your customers were those kind of customers, your business would be in a healthier, happier place, right? Customer targeting simply means moving from ‘who likes my stuff?’ to ‘who do I like selling my stuff to the best?’
Knowing the answer to that question can help you design products and packages that appeal to your target customer, thereby attracting the customers that make your business most successful. Continue reading “Solopreneurs: Who Is Your Ideal Customer?”